Work Examples

Below, you'll find just a few examples of my work. I have over eight years of experience in marketing, primarily in the real estate and technology industries. I've been lucky enough to get to do a little bit of everything when it comes to digital marketing. My strongest skills are writing, content creation, lead generation, inbound marketing, and marketing automation. I also have experience managing people as well as products. My goal is to create comprehensive marketing campaigns that engage potential customers, generate leads, drive new sales/user growth, and increase customer retention. I have completed my Inbound Marketing Certification as well as Google AdWords Certification.

 
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2017 Real estate marketing kit

2017 Real estate marketing kit content offer

I put together a collection of helpful marketing material as a free download for real estate agents. This was our largest campaign of the year, and biggest lead generator. It included content creation, social media advertising, e-mail promotion, and much more. It generated a total of 2,348 leads.

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Real estate SEO blog post

Blog post - Real estate SEO: Four proven tactics anyone can use right now

This blog post was written to help real estate professionals improve their search engine optimization. The goal was to write it in such a way that it's easily understood and implemented without technical SEO knowledge, while still providing value. 

 

I created this campaign to generate leads for our sales team. The eBook focused on helping real estate agents capitalize on the "slow season" to improve their marketing. Once the leads were captured, they received follow-up e-mail nurturing, sales calls, and additional content offers. The campaign generated 492 leads.

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Real estate quotes blog post

I created 10 graphics of quotes that real estate agents might find helpful. Keyword research showed me that "real estate quotes" had great search volume but not much quality content. The post has over 72,000 views.

 

I created a short video series called the "Real estate marketing minute" to give agents marketing ideas and inspiration.

 

Short product explainer video.

 

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